Dublin Bus

Client: Dublin Bus

Dublin Bus is a wholly owned subsidiary of the state-owned Córas Iompar Eireann Group, operating the Public Service Obligation network across Dublin.

Carrying 118 million customers per year, Dublin Bus provides an extensive range of bus services. i3 Digital has worked closely with Dublin Bus since 2008 on its online platforms and applications to deliver a dynamic, accessible, and customer-focused solution, allowing operational efficiencies and strategic change within the organization. 


Through User Experience Analysis and Information Architecture planning, i3 Digital delivered a solution that allowed Dublin Bus to effectively communicate routes, timetables and costs to both local users and Dublin’s tourists.

Today, i3 Digital helps Dublin Bus maintain a solution that manages over 5 million visits to its websites and applications per month, whilst continually growing its reach in terms of both app download figures and new user engagement.


We continually work to maintain and improve the application and services offered through the website and apps, and have developed an interactive journey planner that allows users to plan the most effective route for their unique journey. This planner integrates all Luas, walking, DART and bus routes, providing a full set of options for the user. Moreover, an interactive Fare Calculator allows users to calculate their precise fare costs ahead of any journey. A real-time passenger information system also constantly tracks congestion and immediately provides up-to-date information on any delays or service irregularities to users.

What We Delivered

  • Strategy, Design & User Experience
  • Content Management, CRM and eCMS
  • Marketing engagement analytics
  • Mobile
  • Immersive Communications & Engagement
  • Support, Hosting and Facilities Management

Want to speak with the team that built the Dublin Bus app?

To complement the website, i3 Digital designed and built native applications for iOS and Android devices. The apps provide identical functionality, whilst enabling users to choose their favourite stops and establish location-aware interfaces. 

Alongside the public-facing solution, i3 Digital has delivered major enhancements to usability and customer service internally. We have integrated the internal systems with the websites, forming one common repository of information relating to timetables and subsequently integrating with Adobe InDesign. This delivers an automated solution capable of feeding the off-line printing of timetables for signage across Dublin.

The project undertaken and delivered by i3 Digital has achieved huge status and success. It has won several prestigious awards, including “IT project of the Year” in the Public Sector ICT Excellence Awards, in addition to Best Productivity app and Best Tourism app at the 2013 Appys. In September 2014, it was officially recognised as one of the All Time Top 10 Irish Apps. The Digi-Times deemed that it is “a must have on every phone in Dublin”, and to date has been used to plan over 18,000,000 journeys around the Irish capital.

  • Get it on Google Play
  • App Store
  • View the Website


12 Lower Hatch Street, Dublin 2, Dublin, Ireland
Telephone: +353 (0)1 839 6580
Email: dublin@i3digital.com

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Telephone: +1 (617) 340-7044
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