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National Lottery

An Post National Lottery Company is the licensed body that operates the National Lottery in the Republic of Ireland. The organisation undertakes operations on the Minister of Finance’s behalf, and in accordance with the National Lottery Act (1986).

The National Lottery Company provides world-class, exciting, and engaging lottery games online, and makes a real and significant contribution to good causes, charities, and families all over Ireland. Over the last twenty seven years alone, the National Lottery has generated €13 billion in sales, and has donated over €4.4 billion to charities and non-for-profit organisations up and down the country.

Activity

i3 Digital has been working with the National Lottery Ireland since early 2013, when it was contracted to help support and grow the existing solution, which was built on the enterprise grade CMS platform, EPiServer. The EPiServer platform integrates into internal systems, a native app built on iOS, and various third-party solutions alongside a highly secure gaming engine.

In the past eighteen months, i3 Digital has worked extremely closely with the National Lottery Information Technology and Marketing teams, in addition to the organisation’s various technology, advertising and media agencies to deliver multiple digital campaigns. The delivered campaigns include ‘Daily/Euro Millions’, ‘Second Chance’ and ‘Play Online’. i3 Digital has also worked on other seasonal campaigns, such as the ‘Christmas Raffle’ and ‘Chill in Brazil’ to back up the National Lottery’s more traditional campaigns, as well as its social media activities.

What We Delivered

The platform built by i3 Digital has had its fair share of awards and accolades in the past few years. To name but a few, these include the Best Mobile Marketing Campaign (An Post DMA) and the Best Mobile App (ICAD Commendation) in 2013.

We hugely look forward to working with An Post National Lottery for many years to come, given the changing and evolving dynamics in online Lottery functionality. With a constantly increasing number of hopefuls using online portals to check results and play the Lottery, the future looks extremely bright for the An Post National Lottery’s online growth and functionality.