Bechtel Inc is one of the world’s most respected engineering, construction, and project management companies delivering landmark projects that create long-term progress and economic growth. Since 1898, it has completed more than 25,000 extraordinary projects across 160 countries on seven continents. It operates through four global businesses: Infrastructure; Nuclear, Security & Environmental; Oil, Gas & Chemicals; and Mining & Metals. It is built on more than a century of leadership and a relentless adherence to its values, the core of which are safety, quality, ethics, and integrity.
Bechtel Inc’s corporate services team approached i3 Digital with the idea of redesigning and redeveloping their main corporate website.
The purpose of this project was to redevelop the Bechtel Inc's corporate site to a world class web solution that would aid their marketing and promotional activities across 7 continents and to resolve any underlying issues.
The new website was to feature full integration with all of the corporation’s social media accounts (Facebook, Twitter, Google+ and YouTube), and also allow for further integrations in the future.
Due to the visual impact of Bechtel Inc’s work, it was important to display projects prominently on the website. Categorization of content such as projects and news is an important aspect of the Bechtel site which subsequently required good search and filtering capabilities.
As Bechtel Inc’s site content is diverse it was important to give the Content Management System (CMS) Editors flexibility to add content using widgets to display featured elements.
Kenitco's Enterprise Marketing Solution (EMS) had been enabled when Bechtel’s previous corporate website was first built, however their Kentico Enterprise Marketing Solution (EMS) was not fully configured at the time.
Overall, Bechtel Inc required a fully controllable Content Management System (CMS) that maximized the visual impact of its globally renowned projects, and allowed easy sharing with all relevant stakeholders.
From analysing Bechtel Inc’s needs, and paying close attention to what they wanted to achieve, i3 Digital delivered a Kentico solution that allowed all objectives to be met. Following the configuration of Kentico Enterprise Marketing Solution (EMS), Bechtel Inc are now able to utilize the full range of functionality to build more comprehensive profiles of visitors to their site, helping tailor their content and marketing activities accordingly. Using Lead Scoring and, more recently, A/B Testing, the corporation is now in much more control of its online content structure, images and headlines across 7 continents.
Using Kentico’s Enterprise Marketing Solution (EMS), Bechtel Inc can now identify key engagement and sales drivers, and clearly identify what works best in encouraging its site visitors to engage with the organization.
i3 Digital has delivered a visually and functionality rich corporate website for Bechtel Inc that fully realises all pre-agreed requirements and objectives. Knowing the value placed on displaying the stunning projects delivered by Bechtel Inc, i3 Digital implemented a dynamic grid which showcases work undertaken by the company and also acts as a key engagement tool for prospective leads. i3 Digital ensured that Bechtel personnel can easily add content with the flexibility to vary the layout and display content in an impactful way.
Bechtel Inc is without doubt a global leader in its key industries, i3 Digital's solution ensures that sharing their “thought Leadership” is as easy as possible. Kentico's solution also enables Bechtel Inc to gain new business leads, who can easily subscribe to the organization’s email and contact lists using the subscription web part. The website was built with SEO in mind, and all Meta data, canonical links, social Meta and event tracking elements were fully implemented throughout the project.
Lead generation and Lead Scoring features of the Kentico Enterprise Marketing Solution (EMS) suite have also been deployed to allow Bechtel Inc to take their unknown site visitor into the known lead phase, and build a fuller profile of their site visitors. Going forward, Bechtel Inc will continue to build and increase their use of targeted campaigns via more proficient usage of the Kentico Enterprise Marketing Solution (EMS), including future plans of utilizing Kentico’s advanced Enterprise Marketing Solution (EMS) personalization feature.