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Bechtel new standalone Campaign Website

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Overview

Bechtel is one of the world’s most respected engineering, construction, and project management companies delivering landmark projects that create long-term progress and economic growth. Since 1898, it has completed more than 25,000 extraordinary projects across 160 countries on seven continents. It operates through four global businesses: Infrastructure; Nuclear, Security & Environmental; Oil, Gas & Chemicals; and Mining & Metals. It is built on more than a century of leadership and a relentless adherence to its values, the core of which are safety, quality, ethics, and integrity.

The Challenge

The purpose of this project was to develop a new standalone Campaign Website for the Art of the Build, one of Bechtel’s key initiatives. Bechtel required a new initiative master page and section that was specific to this side of the business, yet was also easily recognised as part of “brand Bechtel”. The new website was to feature full integration with all of the company’s social media accounts (Facebook, Twitter, Google+ and YouTube), and also allow for further integrations in the future. Due to the visual impact of Bechtel’s work, it was important that scrolling banners could be added, edited and replaced easily, and that blog posts could be written and shared via the CMS. Overall, Bechtel required a fully controllable CMS that maximized the visual impact of its globally renowned projects, and allowed easy sharing with all relevant stakeholders.

The Solution

From analysing Bechtel’s needs, and paying close attention to what they wanted to achieve, i3 Digital delivered a Kentico 8.2 solution that allowed all objectives to be met. We created a brand new master page for the Art of the Build website that included the necessary links to all of the organisation’s social media channels, in addition to the main company website. This ensured the new page stayed within the overarching brand umbrella, and was further cemented with links to Bechtel’s careers, terms of use, and privacy policy pages.

The Result

i3 Digital has delivered a visually and functionality rich campaign website for Bechtel that fully realises all pre-agreed requirements and objectives. Knowing the value placed on displaying the stunning projects delivered by Bechtel, we implemented scrolling banners showcasing recent work undertaken by the company, which also acts as a key engagement tool for prospective leads. We ensured that numerous Bechtel personnel can easily write, upload and share blog posts throughout the entire stakeholder network. Bechtel is without doubt a global leader in its key industries, so our solution ensures that sharing their “thought Leadership” stance is as easy as possible. The Kentico solution also enables Bechtel to gain new business leads, who can easily subscribe to the organisation’s email and contact lists using the subscription web part. The website was built with Search Engine Optimisation in mind, and all Meta data, canonical links, social Meta and event tracking elements were fully implemented throughout the project.