The content management system (CMS) started as a software solution consisting primarily of technology tools for creating and managing websites.
Over time, the CMS has transitioned to products and platforms that comprise an important foundational piece of technology for most organizations.
To enable successful online marketing efforts, the CMS is often at the core of a comprehensive platform that can include e-commerce, collaboration, digital marketing, and other capabilities. In this capacity, the CMS takes on an essential role in what organizations are doing to differentiate their brands and their products.
Download The Four Key Checklists for Choosing Your CMS Solution to learn:
– Why it’s important to confer with multiple teams
– Multiple ways to research, compare, and contrast CMSs
– How the right CMS will play a major role in customer experience
– What are the benefits of an all-in-one vs. best-of-breed solution